Good Grains International, Inc.

Advertising and Public Relations

The International Lupin Exchange will advertise its presence and contracts through a direct mail program to the 1,500+ members of the Chicago Board of Trade and will place advertisements in selected food industry export-oriented publications, such as Food Stuff and World Trade. Other trade organizations and international commodities exchanges will be contacted by the use of electronic mediums such as Internet, commodities trading computer networks, modems and fax transmissions.

The Company will also retain a financial public relations firm in Vienna and in Chicago to disseminate news about Sweet White Lupin products to financial brokers and to the financial community, at large. Companies will be carefully selected on the basis of previous work done for other exchanges and among potential buyers and sellers of Sweet White Lupin products who project the kind of public image that inspires confidence in the proposed International Lupin Exchange.

The Company additionally intends to convey its genuine concern for the needs of hungry people in developed and developing nations, and for the need for healthier foods among all people. Tag lines such as " Better foods for a better tomorrow," "Healthier foods for a healthier humanity," and "Serving the world through agriculture" are under consideration.

General Comments Regarding Lupin In Livestock Feed Rations

Growing and utilizing Lupins for a protein supplement will offer dairy producers a significant opportunity to lower their milk production costs.

Dairy producers are particularly enthusiastic with Lupins, claiming increased butterfat levels when they are included in feed rations.

The experience of feeding Lupins by dairy producers showed that it was an excellent source of protein and energy. The dairy producers in the region thus created the first structural market of Lupins in Wisconsin and Michigan. Acreage is expected to increase significantly over the next 5 years in this region.

Department of Crop & Soil Sciences 

Michigan State University, 1990

Significant livestock feed research studies have been conducted over many years at a number of North American universities. Not only has it been conclusively shown that Lupin can substitute for soybean meal in 25-75% of livestock feed rations, it also makes an excellent forage crop:

1. Lupin forage dry matter yields compare favorably to, or are better than, cereal yields: 
2. The crude protein level of Lupin forage is higher than either cereal or corn silage 
3. Lupin forage has highly digestible fiber, 
4. Lupin seed is very digestible when the seed coat is broke.

 

Evaluation of White Lupin in 

Plant Introduction in Alabama

Lupin Research

In the Spring of 1990, GGII began to work with 49 universities throughout the world which are testing the Lupin bean. Many of these varieties of Lupin researched by these universities are naturally speckled and have darker colored hulls making the extracted fiber and the milled flour less desirable as baking ingredients. Although GGII believes its improved varieties of Sweet White Lupin provide superior sweetness and palatability, as well as a more desirable source of dietary fiber than most other varieties of Lupin, it is in GGII's best interest to maintain close relationships with those universities, or to develop agreements with private research institutions that are conducting research with the Lupin bean. As one example of the importance of maintaining an active data base on worldwide research on Lupin, two years ago, Polish researchers developed the first self-completing (determinant) variety of Lupin, called Manru which matures 10-days earlier and yields 10% more than its progenitor plants.

Other Lupin Advantages

Lupin also has advantages over other cool-season legumes, such as field pea, due to its:

1. upright habit 
2. lack of shattering 
3. ease of harvest 
4. significantly higher protein content

Even a casual reading through the compendium Prospects for Lupins in North America will leave no doubt about the potential for Lupin as a major commercial crop.

Lupins appear to be adapted to large areas of Canada and could play a significant role in livestock feeds especially in areas where traditional protein crops do not do well... which are also those areas in great need of crop diversification.

In the Western U.S., Lupin provides a welcome rotation in the cycle of winter wheat and spring barley. The continuous culture of cereal crops has fostered infestations of grass weeds. In the future, Lupin rotation would give farmers a chance to clear fields with herbicides, like Prowl, that do well at grass control.

In summary, the potential for Lupins as a major commercial crop in North America is exceptionally strong. The fact that GGII's projected sales during the 1999-2000 operating cycle of 15.2 million is based LARGELY ON ONE MARKET OVERSEAS ALONE is an indication of the growth that is available to the agribusiness company that sets sail first. And this plan does not even mention the multi-billion dollar pasta and flour industry... A value-added, price premium market niche that even the versatile soybean cannot touch!

Prospects For Lupins In North America, 

University of Minnesota Service; 

March, 1991

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Last modified: September 30, 2003